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Search Engine Optimization General Information & Articles

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Combining Search Engine Optimization with Search Engine Marketing

Combining Search Engine Optimization with Search Engine Marketing

SEO and SEM are two different types of online marketing strategies. At some point, they are almost the same but most of the time they are very different from each other. However, their aim is identical and that is to create massive traffic to a website by ranking high in the search engines.

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Internet Marketing Strategries

Internet Marketing Strategries

The Internet has truly revolutionised the world around us. This is particularly true for those in the business world, as a decade ago the term 'online marketing' meant very little. At this point in the game, there is a good chance that your specific company is utilising some type of Internet marketing strategy.

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Search Engine Optimization vs Search Engine Marketing vs Social Media Marketing

Search Engine Optimization vs Search Engine Marketing vs Social Media Marketing

Buzz words come and go, but some are here to stay. Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? What do these terms actually mean, and why does that matter to the business owner?

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Importance of Search Engine Marketing

The Importance of Search Engine Marketing - SEM

Search Engine Marketing (SEM) is best known by its most popular discipline: Search Engine Optimisation (SEO). Before a company optimises its web content, though, it must understand its online market space in terms of its products or services, target audience, and competition.

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Blogs and Search Engine Optimization - SEO

Blogs and SEO

Right at the beginning, you can tell Bing’s Webmaster centre was designed by SEO’s - because it has everything an SEO might need. A lot of it is in the little details. For example, when looking at your traffic sources, you see keywords – just like any other analytics service.

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Organic Search

Organic Search

Right at the beginning, you can tell Bing’s Webmaster centre was designed by SEO’s - because it has everything an SEO might need. A lot of it is in the little details. For example, when looking at your traffic sources, you see keywords – just like any other analytics service.

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SERP Definition - Search Engine Result Placement

SERP - The Definition

If you’re interested in making money online, it’s absolutely crucial that you understand the importance of a SERP. Also known as a search engine results page, a SERP is the webpage a search engine such as Google generates when a user searches for a particular term.

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Bing's New Webmaster Tools - A Quick Overview

Bing’s New Webmaster Tools - A Quick Overview

Right at the beginning, you can tell Bing’s Webmaster centre was designed by SEO’s - because it has everything an SEO might need. A lot of it is in the little details. For example, when looking at your traffic sources, you see keywords – just like any other analytics service.

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Good Web Design and SEO

SEO and Website Development

Many internet marketing companies, specializing in search engine optimization (SEO), initially didn't intend to provide a comprehensive website development services. Most of them, however, quickly realized that a majority of the search engine optimization clients suffered from problems in their websites that actually originated from improper web development.

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SEO Shortcuts and Penguin

SEO Shortcuts and Penguin

Many web masters consider themselves as smarter than search engine crawlers as they try to use shortcuts to achieve good search engine placement for their clients.

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SEO Tips

SEO Tips

Trying to understand search engine optimisation can be confusing and daunting. Whether you're a new or seasoned business owner there are some basic techniques you should know to make sure your website is completely optimised.

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Finding an Ethical SEO Company

Finding an Ethical SEO Company

If you require professional assistance with search engine optimization, it is important to hire a company that offers ethical SEO services. Before you hire anyone, it's a smart idea to conduct some research on them.

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Good Web Design and SEO

Good Web Design and SEO

Often practised by different departments of a company, web design and SEO can sometimes seem like two different separate processes - developers will create websites, with SEOs taking that site and optimising it via content and link-building.

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How Search Engines Word

How Search Engines Work

Internet search engines or web search engines as they are also called, are engines that search and retrieve information on the web. Most of them use crawler indexer architecture. They depend on their crawler modules. Crawlers, also referred to as spiders, are small programs that browse the web.

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The benefit of SEO copywriting for your website

The benefit of SEO copywriting for your website

SEO copy - whether it's for website copy, an article or press release - is written to work well with search engines. This means it has to contain specific keywords that your users will type into a search engine that will bring up your site.

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Online Marketing Specialist

Online Marketing Specialist

Most businesses are beginning to realise that online marketing is not only the cheapest and most effective way to reach potential customers, it is also becoming too significant to be ignored.

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Do I need a SEO Expert

Do I need a Search Engine Optimization Expert?

Just about everyone who wants to drive traffic to a website knows the important of structuring the text and descriptions of the site using keyword optimization.

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Affiliate Marketing

Affiliate Marketing

Affiliate marketing is a revenue-sharing venture between a website owner and an online merchant. The website owner places advertisements on the site to either help sell the merchant's products or to send potential customers to the merchant's website.

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SEO Page Quality

Page Quality

Page quality refers to a rating system for website pages on the World Wide Web. It is initiative that began on the Internet in 2006. The ratings are on a one to five scale.

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SEO Anchor Text

Anchor Text

Anchor text, sometimes referred to as clickable text, is an important part of a hyperlink-coding that connects an image or words to another webpage or part of a page.

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Search Engine Traffic

Search Engine Traffic

Search engine traffic is Internet traffic which is driven to a website by a search engine. Many people are concerned with their search engine traffic, since they rely on Internet searches to get views on their sites.

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What's Google Panda Means to you

What Google's Panda means to you

The Google Panda update is a game changer in terms of search and website ranking. The last time Google updated their search algorithm this much was back in 2007...

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Importance of analysing your keywords

Keyword Analytics

Keyword analytics is the study of particular keywords and how they direct traffic to a website. Using keyword analytics allows a website developer to choose the best keywords for a particular website...

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Measuring your conversion rate

Conversion Rates

You have painstakingly crafted a killer website, written content worthy to be called the king, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website.

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Analyzing your competitor's ranking

Competitor Analysis

Online competitor analysis is used to judge how well a competing website is doing, but there are various ways of checking a website’s quality and success.

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What does bounce rate mean in Google Analytics?

Google Analytics - Bounce Rate

If you've looked into your website statistics using a tool like Google Analytics, you've almost certainly come across the words 'Bounce Rate'.

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Page Factors for SEO

Google optimization - Page Factors

While you are trying to optimise your site so that it can rank better for certain keywords in Google, there are a few very ...

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Ranking in Google

How to Rank in Google

To rank high in Google requires detailed attention to giving Google what it wants. The process is referred to as search engine ...

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Top SEO Companies

Top SEO Companies

If you do not know a thing or two about SEO, you can always check out what SEO companies have to offer. These are the companies ...

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What are you really paying for?

SEO Services - What Are You Really Paying For?

Paying for SEO services that are only tracking your website stats is not worth it. But seeing the results of SEO work being ...

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Are you getting what you're paying for?

SEO Companies - Are you getting what you pay for?

Search Engine Marketing companies are plenty, but how do you "the client" know that you are getting what you are paying for?

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Spending too much on Pay Per Click?

Spending too much on PPC - how organic SEO will benefit you

You have an on-going PPC campaign running, but is now starting to question the amount of money you spend on online marketing. Or maybe you would like to cut a bit of your costs without losing your online marketing clients.

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Cost Effective SEO

Cost Effective SEO for small medium and large businesses

SEO marketing services for the small, medium and large business owner.

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Do it yourself SEO

Do It Yourself SEO Part I

Do your own SEO - make sure that you have a thorough understanding of what SEO is, get to know the most used terminology and what they mean such as SEM, SMM, SERP’S and Google PageRank.

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Why Search Engine Optimization Campaigns Fail

Why SEO Campaigns Fail

Common organic SEO mistakes and SEO tips to make a success of your internet marketing campaign.

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What is Google Panda

What is Google Panda?

In 2011 the search algorithm used by Google to improve search results was changed and Google Panda refers to this change.

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Choosing a SEO Agency

What to avoid when choosing a SEO agency

Choosing an agency to ensure that you have good rankings, while still using only ethical methods to gain these rankings can be difficult.

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Search Engine Optimization Methods

SEO Methods - White, gray, black

There is a wide range of methods that can be used to increase the ratings and rankings of your website. Not all of these are ethical methods and careful consideration should be given when choosing a SEO agency.

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What is a Search Engine

Search Engines

Millions of people all over the world use them every day, but not many people know how search engines work. If your business has a website, then a basic knowledge of how the function may give you some insights into how you can improve your site's ranking on search engines.

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